Product Photography
∙2019
∙Chopp2Go
"We need photos that create desire"
Product photography runs online marketing by generating desire trough striking visuals. To perfect product photography you must first understand branding and positioning, you can learn more about this here. On this shoot I was focused on producing images for use in social media campaigns targeted at craft brewing enthusiasts.
There are various tricks we used on these photos to enhance desire, for example:
All the barrels were carefully sprayed with a water & glycerine mixture so they would appear “sweaty” and fresh out of the freezer, when in fact they were empty and the shoot took hours.
The photos you see here were all taken at the "Wall's Ateliê", a brewery from the AB InBev group. Thank you to everyone who made this possible.
